Any change in behaviour starts by a change in thinking. The African Entrepreneurs' Guide highlights some of these mind-sets that have driven African Entrepreneurs to success. Many seem to be standard for most entrepreneurs but there are some twists that have been unique to Africans. After years of studying successful entrepreneurs and business leaders the following are some mind-sets and skills that have spurred organisations and entrepreneurs in Africa to success;
Saturday, 2 January 2016
Friday, 1 January 2016
If you are starting your business you will need to name both your company and products. The book African entrepreneurs guide goes into a lot of detail about branding and naming. This table summarises the different naming strategies used by top branding companies in the world.